A range crafted
with intention.

Phase 1 brings nutrition, treats, and lifestyle — all arriving together. Phase 2 brings apparel and beyond.

Phase 1 — Launching 1st June 2026

Our debut range.

Wet Dog FoodPhase 1

Wet Dog Food

4 RecipesVet-Approved3 Pack Sizes

Four vet-formulated recipes in 75g, 150g, and 300g packs — Chicken Pumpkin Rice Curry, Chicken Gravy, Fish Pumpkin Rice Curry, and Fish Gravy. Real meat, real vegetables, zero fillers.

Build a Meal Plan →
Cat FoodPhase 1

Wet Cat Food

High-MoistureTaurine-RichUrinary Health

Developed for the obligate carnivore. High-protein, high-moisture formulations that support lean muscle, coat health, and urinary tract wellness in tuna and chicken variants.

Get Notified →
Pet TreatsPhase 1

Pet Treats

Training TreatsDental ChewsFunctional Bites

Treats that do more than taste good. From training-sized chicken bites to omega-rich chews and calming functional bites — each one designed with a purpose beyond the reward.

Get Notified →
Parent AccessoriesPhase 1

Parent Matching Accessories

Collar-Bracelet SetsBandanasTote Bags

Because the bond goes both ways. Thoughtfully designed matching sets — durable, stylish, and deeply giftable. Declare your partnership to the world.

Get Notified →
ApparelPhase 2 — Coming Later

Pet & Parent Apparel

Seasonal CollectionsLimited Drops

Matching seasonal apparel for pets and their people — not in Phase 1, but very much in the works. Join the waitlist to be first in line when our debut collection drops.

Join Phase 2 Waitlist →