Food good enough
for you. Made
for them.
the sniff society serves real, human-grade meals crafted for dogs who deserve exactly what you'd want on your own plate.
Built on principles
that matter most.
Real Ingredients Only
No fillers, no mystery meal, no artificial preservatives. Every recipe traces every ingredient from source to bowl — transparency is the least your pet deserves.
Vet-Approved Science
Formulated with qualified veterinary nutritionists. Every batch meets strict nutritional standards adapted for the Indian climate and the modern pet's lifestyle.
A Lifestyle, Not Just Food
Built for the dog parent who reads the label, asks the questions, and refuses to settle.
The bowl is where
care shows up.
At the sniff society, we believe your dog deserves to eat as well as you do. Every one of our six recipes — from Chicken & Rice and Fish with Sweet Potato to our indulgent Gravy varieties — is made exclusively with human-grade ingredients, slow-cooked to lock in real nutrition and flavour. No fillers, no shortcuts.
Vet-approved and available in 75g, 150g, and 300g packs, designed to fit dogs of every size and appetite without compromise.
Six recipes. Three pack sizes. All human-grade.
Chicken & Rice
Chicken 55.50%, Pumpkin 13%, Rice 13%, Carrot 11%, Water 5%, Coconut oil 2.50%
Fish & Rice
Fish 55.50%, Pumpkin 13%, Rice 13%, Carrot 11%, Water 5%, Coconut oil 2.50%
Chicken & Sweet Potato
Chicken 55.50%, Pumpkin 13%, Sweet Potato 13%, Carrot 11%, Water 5%, Coconut oil 2.50%
Fish & Sweet Potato
Fish 55.5%, Pumpkin 13%, Sweet Potato 13%, Carrot 11%, Water 5%, Coconut oil 2.50%
Chicken Gravy
Chicken 92%, Water 5%, Coconut oil 3%
Fish Gravy
Fish 92%, Water 5%, Coconut oil 3%
It began with two bowls.
It belongs in many more.
Bhulo and Barfi have been eating this for a while now — and watching them thrive is what convinced us this needed to exist for every dog.
We're Shreya and Shalini, two dog mums from Dehradun and Gurgaon, and this brand is simply an extension of what we already believed in enough to feed our own.
Bhulo, Shreya's golden retriever, has a sensitive tummy — which is why the fish recipes are his favourite. Barfi, Shalini's Lhasa Apso, is firmly team chicken. Between the two of them, every recipe is accounted for.
The bowls are
nearly ready.
We launch on 1st June 2026. Waitlist members get early access and launch discounts.
Join the Waitlist →