We're pet people.
We built this for
all of us.
Born from a love that has no breed.
Sniff Society was born from a simple frustration: the Indian pet aisle was full of products that were either unaffordable imports or cheap compromises. We believed there had to be a better path — honest nutrition, thoughtful design, and a brand that truly celebrated the pet-human bond.
Founded under Iris & Ivory LLP, Sniff Society is the culmination of years of research, collaboration with veterinary professionals, and listening to pet parents across India. We're not just building products — we're building a community.
Pets shouldn't eat what's convenient.
The Indian pet food market is growing at over 14% annually — but quality transparency is still lagging. We're here to change that, starting with wet food that actually names its protein source on the front of the pack.
Every product goes through palatability testing, nutritional analysis, and veterinary review. We won't ship anything we wouldn't give our own pets — full stop.
The team behind
the paws.
Iris & Ivory LLP
The founding entity behind Sniff Society — committed to building premium, purpose-driven consumer brands for modern Indian households and their pets.
Veterinary Advisory Board
Every formula is reviewed and approved by qualified veterinary nutritionists. Science is non-negotiable at Sniff Society — every claim backed by data.
Community First Team
A small but passionate group of pet parents building this brand in public — with feedback from our waitlist community actively shaping what we build next.
Design & Development
From packaging to digital experience — every touchpoint of Sniff Society is designed with intention. The brand experience should match the quality inside the pack.